Sept / Oct 2026 issues
Home Pros is direct-mailed to 60,000 owner-occupied homes in each market, every issue, read by homeowners planning their next project.
- 15
- years publishing, since 2011
- 300+
- home-improvement businesses advertised with us since 2011
- 60,000
- owner-occupied homes reached per issue, per market
- 79%
- of all owner-occupied homes in each market receive it
- 12
- mailings a year, every market
Figures per edition, from the 2026 Bakersfield and Fresno/Clovis media kits and our mailing-house counts. Each issue mails in two drops of 30,000 homes, thirty days apart.
You advertise in one region's edition, mailed only to that region's homes. Every figure below is specific to the market, not an average.
Choose an edition
Mailed monthly to the highest-value owner-occupied homes in Bakersfield and Kern County.
- 60,000
- unique homes per issue
- $325,000
- median home value on the list
- $134,092
- reader median household income
- 1,200
- home-improvement pros also mailed
Communities reached include
Seven Oaks, Brimhall Estates, Stockdale Estates, Bakersfield Country Club, Rio Bravo, Haggin Oaks and Brighton Park.
Each issue is printed every other month in one large run, which is what keeps rates down. Half the copies mail on the first drop; the other half are held thirty days and mail on the second. Both drops cover every zip code we serve, so a magazine lands in the market every month.
Issues
Mail drops
60,000unique homes, printed six times, mailed twelve
Drop 1
Whole area, half the homes
Drop 2
Whole area, half the homes
Both drops cover the whole area. Each reaches a different half of the homes, so an issue lands in 60,000 unique homes and no home gets the same issue twice.
- Calls rise for about two weeks after every drop, so an advertiser sees leads all year rather than in bursts.
- You are billed per drop and your ad prints per issue; two drops per issue is why the numbers read the way they do.
- Owner-occupied single-family homes only, ranked by home value, carrier route by carrier route.
Free
Professional ad design
Our art department designs your ad and updates it every issue. No agency fees, and you can change the offer as often as you like.
Optional
A tracked phone number, free
Not required, but the easiest way to prove your return on ad spend. Take it and every call is recorded and logged, so you can hear exactly which jobs the magazine produced.
Included
Your online portfolio
A profile on the market's Home Pros directory, where homeowners request quotes that go straight to you.
1,000+
Copies to the trade
Each issue also mails to the leading home-improvement pros in the market, so the people who refer work see your name too.
Do you work directly with homeowners? Then you are almost certainly a fit. Any licensed contractor serving residential customers belongs in the book; here is who runs well in it.
Kitchen and bath
The highest-ticket projects in the book, and the ones homeowners plan longest. Kitchen and bath remodelers are among our longest-running advertisers.
- Kitchen remodelers
- Bath remodelers
- Cabinets, refacing and rollouts
- Countertops, granite and quartz
- Tile and stone
- Showers and tub replacements
- Closet and garage storage systems
- Kitchen and bath designers
Roof and gutters
The most expensive replacement a homeowner makes without moving. Roofers and gutter installers get the call the week the magazine lands after a storm.
- Roofers and roof repair
- Re-roofing and roof replacement
- Tile and shingle roofing
- Rain gutters and gutter guards
- Roof coatings and ventilation
- Solar-ready roofing
Walls, paint and openings
The face of the house: paint, stucco, windows and doors. Decisions homeowners make when they are already looking at the front of their home and wishing.
- Painting contractors
- Stucco and siding
- Windows and doors
- Patio covers and pergolas
- Garage doors
- Screens and screen doors
- Awnings and shade
Outdoors
In Bakersfield and Fresno the yard is a second living room. Landscape, lighting, pools and hardscape run in every issue of the year.
- Landscape design and installation
- Landscape maintenance
- Synthetic grass
- Irrigation and drainage
- Permanent outdoor lighting
- Holiday lighting
- Pools and spas
- Pool plastering and resurfacing
- Concrete and pavers
- Masonry and retaining walls
- Fencing and wrought iron
- Tree service
- Outdoor kitchens and fire features
Systems
The trades a homeowner calls before anyone else, and the ones that turn a saved magazine into a same-day phone call.
- Heating and air conditioning
- Air duct cleaning
- Plumbing and water heaters
- Electricians
- Solar and battery storage
- Water treatment and softeners
- Insulation
- Security alarms and cameras
- Generators
- Whole-house fans
Interiors
Finish work and furnishings that follow a remodel, or stand on their own as the weekend upgrade a homeowner has been putting off.
- Flooring: hardwood, laminate and vinyl
- Carpet
- Shutters, blinds and screens
- Drywall and plaster
- Interior painting
- Fireplaces and mantels
- Home organization
- Furniture and mattresses
- Appliances
Whole home
Builders, remodelers and the services that keep a house in shape between projects.
- General contractors
- Additions and ADUs
- Whole-home remodels
- Restoration: water, mold and fire
- Handyman services
- Pest control
- Carpet, tile and house cleaning
- Junk removal
- Moving and storage
Kitchen and bath
The highest-ticket projects in the book, and the ones homeowners plan longest. Kitchen and bath remodelers are among our longest-running advertisers.
- Kitchen remodelers
- Bath remodelers
- Cabinets, refacing and rollouts
- Countertops, granite and quartz
- Tile and stone
- Showers and tub replacements
- Closet and garage storage systems
- Kitchen and bath designers
Typically not a great fit
Commercial-only contractors, and businesses outside home improvement. The book stays home improvement only, so a homeowner reading it is thinking about their house and nothing else.
Results you can hear
Every ad can carry a dedicated tracked number at no charge. It is optional, and it is how you prove the return on your ad spend: you never have to ask callers where they heard about you, because the log already knows.
A homeowner calls the tracked number on your ad
If you take the tracked number, it is yours alone and rings any line you choose. We can change where it rings at any time.
A short whisper tells you the call came from Home Pros
You hear it before the caller does, so you know the source before you say hello.
The call is recorded and logged
Recordings stay available for a year. Listen back to judge lead quality, or to catch a call you missed.
Your report shows every call
Daily, weekly or monthly, with per-call email or text alerts. Your data is private and never shared with other advertisers.
3 to 10 times more calls
Ads that carry an offer, a coupon or a special draw three to ten times the calls of ads that do not.
Calls you would have credited elsewhere
Advertisers who were sure the ad had not worked found booked jobs in their call log that came from the magazine.
Bakersfield Home Magazine
nowBakersfield Home Pros
Fresno/Clovis Home Magazine
nowFresno/Clovis Home Pros
2011
Founded in Bakersfield
Since our first issue the mission has not changed: connect qualified home professionals with local homeowners. After fifteen years and tens of thousands of homeowners connected, the name now says what we do.
Started by Kevin Harrer, a marketer who runs Ugly Duck Marketing, and Jarrett Jamieson, whose own home-improvement companies were the first to prove the model.
Tell us which market you serve and the rep for that edition will send the current media kit and call to talk through rates, deadlines and what is included.
Bakersfield
Kim Lemucchi
(661) 605-7558Fresno / Clovis
Lesa Jennings
(559) 408-5435Art department
David Vanderpool
(661) 423-0040