Good fit
If you are a licensed contractor who works directly with homeowners in Bakersfield or Fresno/Clovis, almost certainly. Here is who runs well in the book, by the part of the home they touch, and who typically does not.
Every trade listed runs in the book today or has, and the list grows with every issue. Scroll the categories; yours is almost certainly here.
Kitchen and bath
The highest-ticket projects in the book, and the ones homeowners plan longest. Kitchen and bath remodelers are among our longest-running advertisers.
- Kitchen remodelers
- Bath remodelers
- Cabinets, refacing and rollouts
- Countertops, granite and quartz
- Tile and stone
- Showers and tub replacements
- Closet and garage storage systems
- Kitchen and bath designers
Roof and gutters
The most expensive replacement a homeowner makes without moving. Roofers and gutter installers get the call the week the magazine lands after a storm.
- Roofers and roof repair
- Re-roofing and roof replacement
- Tile and shingle roofing
- Rain gutters and gutter guards
- Roof coatings and ventilation
- Solar-ready roofing
Walls, paint and openings
The face of the house: paint, stucco, windows and doors. Decisions homeowners make when they are already looking at the front of their home and wishing.
- Painting contractors
- Stucco and siding
- Windows and doors
- Patio covers and pergolas
- Garage doors
- Screens and screen doors
- Awnings and shade
Outdoors
In Bakersfield and Fresno the yard is a second living room. Landscape, lighting, pools and hardscape run in every issue of the year.
- Landscape design and installation
- Landscape maintenance
- Synthetic grass
- Irrigation and drainage
- Permanent outdoor lighting
- Holiday lighting
- Pools and spas
- Pool plastering and resurfacing
- Concrete and pavers
- Masonry and retaining walls
- Fencing and wrought iron
- Tree service
- Outdoor kitchens and fire features
Systems
The trades a homeowner calls before anyone else, and the ones that turn a saved magazine into a same-day phone call.
- Heating and air conditioning
- Air duct cleaning
- Plumbing and water heaters
- Electricians
- Solar and battery storage
- Water treatment and softeners
- Insulation
- Security alarms and cameras
- Generators
- Whole-house fans
Interiors
Finish work and furnishings that follow a remodel, or stand on their own as the weekend upgrade a homeowner has been putting off.
- Flooring: hardwood, laminate and vinyl
- Carpet
- Shutters, blinds and screens
- Drywall and plaster
- Interior painting
- Fireplaces and mantels
- Home organization
- Furniture and mattresses
- Appliances
Whole home
Builders, remodelers and the services that keep a house in shape between projects.
- General contractors
- Additions and ADUs
- Whole-home remodels
- Restoration: water, mold and fire
- Handyman services
- Pest control
- Carpet, tile and house cleaning
- Junk removal
- Moving and storage
Typically not a great fit
Commercial-only contractors, and businesses outside home improvement. The book stays home improvement only, so a homeowner reading it is thinking about their house and nothing else.
Three tests, applied to every new advertiser.
Home improvement, and only home improvement
Every page of the magazine is a business that improves, repairs, furnishes or maintains a home. That focus is why homeowners keep it, and why your ad is never next to a dress shop or a car lot.
Residential customers
You sell to the homeowner, not only to builders or businesses. Commercial-only contractors do well elsewhere; here the reader is a homeowner sitting in the house your ad is about.
Licensed and reachable
You hold the licence your trade requires, you can take a call when the phone rings, and you can serve the market the edition mails to. Each edition is its own book, so you advertise in the market you actually work.
Typically not a great fit
Commercial-only contractors. Businesses outside home improvement. Anyone who cannot answer the phone during the weeks the issue is in homes. If you are not sure where you land, ask your market's rep; the media kit lists the categories that run in each edition.
Tell us which market you serve and the rep for that edition will send the current media kit and call to talk through rates, deadlines and what is included.
Bakersfield
Kim Lemucchi
(661) 605-7558Fresno / Clovis
Lesa Jennings
(559) 408-5435Art department
David Vanderpool
(661) 423-0040