Markets
Bakersfield and Fresno/Clovis each have their own edition, mailed only to that market's homes, with its own numbers and its own rep. You advertise where your customers live.
We offer two unique publications for each local market. Learn more about who we deliver to in the markets that you serve.
Bakersfield Home Pros
Bakersfield and Kern County
Mailed monthly to the highest-value owner-occupied homes in Bakersfield and Kern County.
- 60,000
- unique homes per issue
- $325,000
- median home value on the list
- $134,092
- reader median household income
- 1,200
- home-improvement pros also mailed
Communities reached include
Seven Oaks, Brimhall Estates, Stockdale Estates, Bakersfield Country Club, Rio Bravo, Haggin Oaks and Brighton Park.
Fresno/Clovis Home Pros
Fresno and Clovis
Mailed monthly to the highest-value owner-occupied homes across greater Fresno and Clovis.
- 60,000
- unique homes per issue
- $408,023
- average home value on the list
- $146,727
- reader median household income
- 1,000
- home-improvement pros also mailed
Who receives it
Owner-occupied single-family homes across greater Fresno and Clovis. About 86% married households, average reader age around 50.
Each issue is printed every other month in one large run, which is what keeps rates down. Half the copies mail on the first drop; the other half are held thirty days and mail on the second. Both drops cover every zip code we serve, so a magazine lands in the market every month.
Issues
Mail drops
60,000unique homes, printed six times, mailed twelve
Drop 1
Whole area, half the homes
Drop 2
Whole area, half the homes
Both drops cover the whole area. Each reaches a different half of the homes, so an issue lands in 60,000 unique homes and no home gets the same issue twice.
- Calls rise for about two weeks after every drop, so an advertiser sees leads all year rather than in bursts.
- You are billed per drop and your ad prints per issue; two drops per issue is why the numbers read the way they do.
- Owner-occupied single-family homes only, ranked by home value, carrier route by carrier route.
Do you work directly with homeowners? Then you are almost certainly a fit. Any licensed contractor serving residential customers belongs in the book; here is who runs well in it.
Kitchen and bath
The highest-ticket projects in the book, and the ones homeowners plan longest. Kitchen and bath remodelers are among our longest-running advertisers.
- Kitchen remodelers
- Bath remodelers
- Cabinets, refacing and rollouts
- Countertops, granite and quartz
- Tile and stone
- Showers and tub replacements
- Closet and garage storage systems
- Kitchen and bath designers
Roof and gutters
The most expensive replacement a homeowner makes without moving. Roofers and gutter installers get the call the week the magazine lands after a storm.
- Roofers and roof repair
- Re-roofing and roof replacement
- Tile and shingle roofing
- Rain gutters and gutter guards
- Roof coatings and ventilation
- Solar-ready roofing
Walls, paint and openings
The face of the house: paint, stucco, windows and doors. Decisions homeowners make when they are already looking at the front of their home and wishing.
- Painting contractors
- Stucco and siding
- Windows and doors
- Patio covers and pergolas
- Garage doors
- Screens and screen doors
- Awnings and shade
Outdoors
In Bakersfield and Fresno the yard is a second living room. Landscape, lighting, pools and hardscape run in every issue of the year.
- Landscape design and installation
- Landscape maintenance
- Synthetic grass
- Irrigation and drainage
- Permanent outdoor lighting
- Holiday lighting
- Pools and spas
- Pool plastering and resurfacing
- Concrete and pavers
- Masonry and retaining walls
- Fencing and wrought iron
- Tree service
- Outdoor kitchens and fire features
Systems
The trades a homeowner calls before anyone else, and the ones that turn a saved magazine into a same-day phone call.
- Heating and air conditioning
- Air duct cleaning
- Plumbing and water heaters
- Electricians
- Solar and battery storage
- Water treatment and softeners
- Insulation
- Security alarms and cameras
- Generators
- Whole-house fans
Interiors
Finish work and furnishings that follow a remodel, or stand on their own as the weekend upgrade a homeowner has been putting off.
- Flooring: hardwood, laminate and vinyl
- Carpet
- Shutters, blinds and screens
- Drywall and plaster
- Interior painting
- Fireplaces and mantels
- Home organization
- Furniture and mattresses
- Appliances
Whole home
Builders, remodelers and the services that keep a house in shape between projects.
- General contractors
- Additions and ADUs
- Whole-home remodels
- Restoration: water, mold and fire
- Handyman services
- Pest control
- Carpet, tile and house cleaning
- Junk removal
- Moving and storage
Kitchen and bath
The highest-ticket projects in the book, and the ones homeowners plan longest. Kitchen and bath remodelers are among our longest-running advertisers.
- Kitchen remodelers
- Bath remodelers
- Cabinets, refacing and rollouts
- Countertops, granite and quartz
- Tile and stone
- Showers and tub replacements
- Closet and garage storage systems
- Kitchen and bath designers
Typically not a great fit
Commercial-only contractors, and businesses outside home improvement. The book stays home improvement only, so a homeowner reading it is thinking about their house and nothing else.
Tell us which market you serve and the rep for that edition will send the current media kit and call to talk through rates, deadlines and what is included.
Bakersfield
Kim Lemucchi
(661) 605-7558Fresno / Clovis
Lesa Jennings
(559) 408-5435Art department
David Vanderpool
(661) 423-0040