Results
A free tracked number is available for every ad. It is optional, and it is the simplest way to prove your return on ad spend: the proof sits in your own call log, not in our brochure.
Every ad can carry a dedicated tracked number at no charge. It is optional, and it is how you prove the return on your ad spend: you never have to ask callers where they heard about you, because the log already knows.
A homeowner calls the tracked number on your ad
If you take the tracked number, it is yours alone and rings any line you choose. We can change where it rings at any time.
A short whisper tells you the call came from Home Pros
You hear it before the caller does, so you know the source before you say hello.
The call is recorded and logged
Recordings stay available for a year. Listen back to judge lead quality, or to catch a call you missed.
Your report shows every call
Daily, weekly or monthly, with per-call email or text alerts. Your data is private and never shared with other advertisers.
3 to 10 times more calls
Ads that carry an offer, a coupon or a special draw three to ten times the calls of ads that do not.
Calls you would have credited elsewhere
Advertisers who were sure the ad had not worked found booked jobs in their call log that came from the magazine.
Tracking is optional and free. If you take it, the number is yours for as long as you advertise, and for at least six months after.
Optional, and worth taking
Some advertisers prefer their own number in the ad, and that is fine. Most take the tracked number, because it turns "I think the ad works" into a call log you can listen to, and that is what proves return on ad spend.
A dedicated number
Each tracked ad carries its own number that rings to any line you choose. We can change where it rings at any time, and seasonal advertisers keep the same number year to year.
Recordings and reports
Every call is logged and recorded, and recordings stay available for up to a year. Pull daily, weekly or monthly reports, get an email or text alert per call, and see the calls you missed so you can call back.
The whisper
Before you answer, a short whisper tells you the call came from your Home Pros ad. You know the source before you say hello, and you never have to ask.
Your data stays yours
We never share or sell your call data, and no advertiser can see another's calls.
If you pause
If you stop advertising we keep your number active for at least six months, so a homeowner who saved the magazine still reaches you.
Tell us which market you serve and the rep for that edition will send the current media kit and call to talk through rates, deadlines and what is included.
Bakersfield
Kim Lemucchi
(661) 605-7558Fresno / Clovis
Lesa Jennings
(559) 408-5435Art department
David Vanderpool
(661) 423-0040